The Motivation Paradox: Why Bonuses, Appraisals, and Praise Don't Work and How to Replace Them

Alfie Kohn formulated his concept more than 25 years ago, but it remains revolutionary. In this book, he explains why it is not external motivation that matters, but internal motivation, and shows how to implement this concept in all areas of life. Previously, the book was published under the title "Punishment with Reward: What's Wrong with School Grades, Motivation Systems, Praise, and Other Bribes."

In MIF's super-bestseller, " Parenting by Heart ," Alfie Kohn talks about how to move from punishment and reward—the usual methods of education—to unconditional love. In this book, he deepens and expands his ideas, showing how to apply this model in relationships with children, school, and work.
The author argues that the basic motivation strategy of "do this and you'll get that" is ineffective and even harmful. We often use this phrase to achieve the desired behavior. However, in reality, the promise of a reward only motivates people to receive a reward. At the same time, it kills any interest in the task itself and jeopardizes long-term goals.
Alfie Kohn shows how to tap into deep motivation and create a desire not for reward, but for action. Only such a strategy can stimulate high-quality work, diligent learning, and an inner drive for excellence.
After reading this lively and interesting book, your ideas about motivation will change forever, and when you implement new knowledge in your work and raising children, your life will change forever.

Author: Alfie Kohn
Translation: Bragina Natalia, Lalayan Elena
Year of issue: 2023
Publisher: Mann, Ivanov and Ferber
Pages: 608
Cover type: Hardcover
Dimensions: 215x170x30 mm
ISBN: 978-5-00195-887-1